Business Cards and Flyers

A flyer does not have to be rectangular. A product-shaped cut-out, special corner or silhouette can become part of a campaign message. For die-cut flyers, design the shape together with the content rather than adding it at the end. Die cutting is a mechanical process that uses a tool made to reproduce the outline. It

A tri-fold leaflet has three panels and can organise six content surfaces when printed on both sides. It is useful for presenting services, programmes and products, but the artwork should not be designed until the fold has been defined. Before ordering: define the open and closed sizes, intended use and production requirements. What is a

Before printing advertising leaflets, answer a simple question: what does the recipient need to know? If the message contains only an offer and a phone number, a flyer may be enough. To present several services, a bi-fold or tri-fold may work better. The type of leaflet determines the reading order, amount of copy, folding and

Affordable business cards can be a practical choice for organisations that need to distribute large quantities. The aim is not simply to select the thinnest stock, but to remove unnecessary extras and prepare artwork that will not cause production problems. Before ordering: define the format, intended use and production requirements. What affects the price? The

A four-panel brochure is useful when a leaflet needs more space than a bi-fold or tri-fold but must remain easy to distribute and consult. It provides four panels on each side, creating eight content surfaces when printed double-sided. The fold is crucial. An accordion-fold brochure is not designed in the same way as a roll-fold

When printing a business card, distinguish the final trim size from the document supplied to the printer with bleed. Several commercial dimensions are used in Spain, and there is no single compulsory format for every company. Adapt the content and layout to the finished size in which the card will be read and printed. Common

A business card should help people remember who you are and find a way to contact you. Its design can be simple or striking, but the priority is to make your name, company and contact details effortless to read. Check the finished size, legibility and file specifications before printing. What information should you include? Your

A circular flyer can work particularly well when its shape relates to the product or campaign. The key difference from a rectangular leaflet is not the colour printing itself, but how the outline is cut and how the content fits within the circle. When ordering custom round flyers, specify the diameter, card stock, quantity and

Before you design an advertising flyer, decide what the reader should know or do. A piece containing too many competing messages can lose clarity even when it looks attractive. Start with the objective: define the audience, one main message and the action you want the reader to take. Begin with one clear idea Select one

Depending on its purpose, a plastic card may need to withstand frequent handling, cleaning or repeated use. When it has rounded corners, the cutting radius and position of printed elements must be checked instead of simply reusing artwork created for a paper card. Plastic cards with rounded corners can serve several corporate applications. The specification

A business card has one clear purpose: to let another person keep and use your contact details. Paper and finishing contribute to its presentation, but they should never make the name, telephone number or website difficult to read. Before ordering business card printing, define the finished size, content, quantity and intended use. The printing process

When somebody requests an A4 tri-fold brochure, the printer needs one clarification: is A4 the open size or the folded size? The answer changes the sheet dimensions, panel order and fold calculations. Bi-fold and tri-fold brochure sizes should not be specified by a product name alone. State the final folded size, the open size and