Before you design an advertising flyer, decide what the reader should know or do. A piece containing too many competing messages can lose clarity even when it looks attractive.
Start with the objective: define the audience, one main message and the action you want the reader to take.
Begin with one clear idea
Select one primary offer, service or event. The headline should communicate it in simple language, while supporting information explains only what the reader needs next.
Organise the elements
Use size, spacing and contrast to distinguish the headline, image, details and contact information. Avoid combining too many typefaces and keep related elements visually grouped.
Which flyer size should you choose?
A6 is practical for short messages, A5 provides more room and A4 can hold more detailed information. Choose the size according to the content and distribution method, not simply because more space is available.
An unfolded flyer, bi-fold and tri-fold brochure have different reading sequences and production requirements. Confirm the final format before creating the artwork.
Photographs and logos
Use images with sufficient effective resolution at their final printed size. Keep logos as vector artwork where possible and check that important details remain clear on the selected paper.
Write a clear call to action
Tell the reader what to do next: visit a website, scan a QR code, attend an event, request information or use an offer. Keep contact details accurate and easy to find.
How to prepare the PDF
- Set the exact finished size.
- Add the bleed required by production.
- Keep text and essential elements inside the safe area.
- Check QR codes, prices, dates and contact details.
- Review image resolution and colour settings.
- Open and inspect the exported PDF before sending it.
Common flyer design mistakes
Text that is too small, weak contrast, an overcrowded layout or an unclear call to action can prevent the flyer from working. Always review a full-size proof and consider the real reading conditions.
Frequently asked questions
Are photographs essential?
No. Typography, illustration and colour can also communicate effectively when the hierarchy is clear.
What is the best flyer size?
The size that fits the message, distribution method and reading distance without forcing the content to become too small.
Should a flyer be printed on both sides?
Only when the second side adds useful information and the reading order remains clear.
Preparing an advertising flyer for print? Tell us the size, quantity, paper, number of sides and any folding requirements.
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