A flyer does not have to be rectangular. A product-shaped cut-out, special corner or silhouette can become part of a campaign message. For die-cut flyers, design the shape together with the content rather than adding it at the end.
Die cutting is a mechanical process that uses a tool made to reproduce the outline. It should not automatically be confused with laser cutting, which has a different process and limitations.
Before printing: prepare a vector die line, define the paper and quantity, and avoid shapes that create weak points or complicate handling.
What is a die-cut flyer?
It is a leaflet or promotional piece whose final shape is produced with a special cut. It may use a simple silhouette or include recesses and details, provided they are compatible with the tool and substrate.
The shape should support the message. If it makes reading or distribution difficult, it is no longer an advantage.
Useful shape ideas
- A silhouette related to the advertised product.
- Rounded corners for a softer design.
- A tab that helps hold or remove the piece.
- An internal cut-out where the structure permits it.
The more complex the cut, the more important it is to assess paper strength.
Conventional die cutting versus laser cutting
| Process | Application | What to check |
|---|---|---|
| Die cutting | Repeated shapes in a production run | Tool production and cost |
| Laser cutting | Designs and runs suited to the process | Possible heat marks |
Compare the design and quantity before choosing.
Paper stocks for shaped flyers
Rigidity and edge behaviour matter. Card stock may suit pieces intended to be kept; a lighter paper can work for distribution but may not support narrow projections as well.
If the piece folds, include the required crease lines.
How to supply die-cut artwork
- Confirm the maximum external dimensions.
- Draw the outline as a closed vector path.
- Separate the cut line from the printed design.
- Extend backgrounds into the printer’s specified bleed.
- Keep important text away from the cut.
- Review a sample before production.
What affects the price?
Quantity, paper, shape complexity, size, tooling and finishes determine the price. For commercial projects, explore our leaflet and flyer printing.
Frequently asked questions
Are die cutting and laser cutting the same?
No. They use different technologies.
Can a flyer have an internal hole?
It may be feasible depending on the die, paper and dimensions.
Do I need a cutting template?
Yes. Work with the supplier’s outline and specifications.
Are you preparing a printed project? Tell us the format, quantities and intended use so we can assess production.
This post is also available in:
Français (French) 
Português (Portuguese (Portugal)) 
Español (Spanish)