A photograph printed in a magazine appears to contain continuous changes in colour. Under a magnifying glass, however, it is made up of many tiny dots. The way these dots are arranged is called halftone screening, and it is fundamental to reproducing highlights, shadows and intermediate tones in print. Several screening systems are used in
AM and FM Halftone Screening in Printing Read Post »
A4 is widely used for office documents, manuals, brochures and publications. Its physical dimensions do not depend on the software used: A4 paper measures 210 × 297 mm. What changes is the number of pixels when an image is created at a specific resolution. For print production, it is important to distinguish between trim size,
A4 Paper Size (210 × 297 mm): Dimensions and Uses Read Post »
An A3 mini roll-up banner is a compact retractable display designed for counters, reception desks and presentation tables. Its printed graphic retracts into a base in much the same way as a full-size roll-up. A3 describes the image format, but the finished graphic may require extra material to attach it to the mechanism. Printing a
A3 Mini Roll-Up Banner: Size, Artwork and Setup Read Post »
A shop window may need advertising without completely blocking the view outside. Perforated window vinyl has tiny holes that allow some light through and provide a degree of visibility through the material. The effect is not automatic and does not work in exactly the same way by day and night: it depends on the lighting
Perforated Window Vinyl: Uses and Visibility Read Post »
When somebody requests an A4 tri-fold brochure, the printer needs one clarification: is A4 the open size or the folded size? The answer changes the sheet dimensions, panel order and fold calculations. Bi-fold and tri-fold brochure sizes should not be specified by a product name alone. State the final folded size, the open size and
Standard Sizes for Bi-Fold and Tri-Fold Brochures Read Post »
An image may look sharp on screen and print blurred in a brochure. It may also create an enormous file without adding visible print quality. What matters is the effective resolution at final size, not an isolated number in the image properties. When preparing images for Offset printing, distinguish source pixels, the dots produced by
How to Choose Image Resolution for Offset Printing Read Post »
If a coloured background reaches the edge of a card or brochure, designing it only up to the trim line is not enough. A slight movement during cutting could leave a white strip. This is why artwork includes bleed for printing. Bleed extends images and backgrounds beyond the finished size. It must not be confused
What Is Bleed in Printing and Why Does It Matter? Read Post »
When a company prepares materials for the office, business cards and envelopes are usually the first things that come to mind. Branded office supplies can also solve practical day-to-day needs: organising documents, taking notes in meetings, recording deliveries or preparing folders for clients. This guide focuses on printed materials that people actually use at work
Corporate Stationery and Branded Office Supplies Read Post »
Custom cardboard fans for events are lightweight promotional pieces that combine a practical use with a visible area for branded artwork. Styles and materials Some designs use an integrated handle, while others have a separate handle attached to the printed fan. The board needs enough stiffness for the intended use without becoming unnecessarily heavy. How
Custom Cardboard Fans for Events Read Post »
