A counter display may be small, but a great deal of work goes into making it effective. To remain upright beside a till, on a counter or on a table, it must combine legible graphics with a structure capable of supporting its own weight.
A die-cut counter display is a point-of-sale advertising piece produced from a cutting and folding design. It is not enough to print an image and attach it to any piece of board.
What is a counter display used for?
It can advertise a promotion, present a QR code, introduce a product, explain an offer or identify campaign information. Its purpose is usually very specific and it is viewed at close range.
The visual hierarchy should therefore be direct: primary message, essential information and next step, without turning the display into a leaflet full of paragraphs.
Common display structures
Display with a rear strut
A tab or support keeps the graphic angled on a flat surface.
Tent-style folded display
Folded faces and a base support the structure according to the dieline. It can display messages on both sides.
Display with an integrated base
The piece itself incorporates the supporting structure. Stability depends on the weight, dimensions and material.
Which material should you choose?
Solid board, micro-flute corrugated board and other substrates can be used for POS products, but the choice must suit the size and construction. A tall piece requires more stability than a small till display.
For applications involving frequent replacement, also consider resistance to repeated assembly and disassembly.
How to prepare the dieline
- Define the assembled dimensions and intended position.
- Request the dieline for the exact structure.
- Differentiate cut and crease lines.
- Keep text and QR codes away from folded or hidden areas.
- Check the assembly sequence with a prototype.
- Supply the finished artwork with bleed and safe margins.
Stability, display conditions and transport
A lightweight display can topple in a busy area or near moving air. The base width and material rigidity are important. For delivery to several shops, plan the Packaging so that the pieces do not deform in transit.
Counter display or larger POS unit?
| Solution | Common use |
|---|---|
| Counter display | Counters, receptions and tills |
| Floor-standing display | Campaigns and in-store product presentation |
| Rigid sign | Visual communication without a self-supporting structure |
Compare the options through our POS display printing service.
Frequently asked questions
Does every display require a die?
That depends on the structure; some use simple cuts and folds.
Can it include a QR code?
Yes, provided its size, contrast and position allow reliable scanning.
Can it be supplied flat-packed?
That depends on the model and intended assembly system.
Planning a printed counter display? Tell us the format, material, quantity and intended use so that the production options can be assessed.
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