Typography and Graphic Design

Linotype transformed industrial typesetting by mechanising the production of complete lines of text. It is associated with Ottmar Mergenthaler and the expansion of the newspaper press in the late nineteenth century. Although typesetting is now digital, understanding this technology helps explain how newspapers and books were produced before computers. Linotype cast a line of text

A typeface can work very well in a headline and become tiring across eight consecutive pages. When designing for print, choosing an attractive font is not enough: final size, paper, line length and reproduction quality all matter. This guide explains how to choose fonts for print in books, magazines, brochures and posters without presenting one